Nissan Juke
Campaign promoting Nissan's new product
Campaign promoting Nissan's new product
Brief
Nissan was launching the Juke in the Middle East region. Their message to drivers was that "Juke energizes the city." Our task was to translate that message for the region in a digital campaign.
Creative
We used the actual energy of the human voice to power a virtual Juke in an online game called "Energize the Juke". Players could power their Juke by saying "Juuuuuuuuke" for as long as possible. The longer they said the word, and the higher the pitch, the more energy they would inject into the car. Once they stopped saying "Juke", the car would take off. Players were ranked in a leaderboard by how far their energy moved the Juke.
We used the actual energy of the human voice to power a virtual Juke in an online game called "Energize the Juke". Players could power their Juke by saying "Juuuuuuuuke" for as long as possible. The longer they said the word, and the higher the pitch, the more energy they would inject into the car. Once they stopped saying "Juke", the car would take off. Players were ranked in a leaderboard by how far their energy moved the Juke.
Results
After 6 weeks, over 100,000 users participated on the site. Most importantly, the Juke sold out two consecutive shipments.
